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NMG Idea Day 2019!

It was June 6, 1992. Nancy Gruver and Joe Kelly, parents to eleven-year-old girls Mavis and Nia, were on a trip. They had spent the weekend in the Upper Peninsula of Michigan, planning to take time together, enjoy the beautiful natural setting, and talk about where they wanted their lives to go in the future. Weekend coming to an end, Nancy and Joe were on the road, heading back home to Duluth, Minnesota.

That was when, as if out of the blue, an idea popped into Nancy’s head. An interesting idea? An amazing idea? (Perhaps a slightly crazy idea?) Well, what do you think?

The idea: “A feminist magazine, by girls, for girls.” A magazine that would not only be designed for girls, but that would involve the girls themselves, making decisions and creating their own content. A magazine that would provide a place for girls to share their thoughts, their creativities, and their voices with each other and the world. A magazine that was—and still is—unlike any other.

In the first issue of the magazine, some of the twenty girls who became NMG’s founding NMG Editorial Board (including Mavis and Nia) wrote about how, “When we first heard about New Moon, we thought ‘I’m not sure this is going to work’ and ‘This is another crazy idea.’”

Crazy or not, though, the girls decided they liked the idea. So, they gathered in the attic of Joe and Nancy’s house in Duluth and put their heads together. And, after nine months of work, the first, sample issue of New Moon: The Magazine for Girls and Their Dreams came out in March 1993.

Fast-forward to the year 2019—after 27 years of changes and challenges, in NMG and in the world around us—and here we are today. That idea lives on, big time. New Moon Girls is alive and well, as a magazine and, now, as our beloved online community. What started in a car in the middle of the UP has come a long way.

27 years later, what do you love about NMG? What do you think about our past? Where do you think (or hope) we’ll go in the future?

Share in the comments below—and happy 27th New Moon Girls Idea Day!

You need to be a member of NMG Members to add comments!


  • Yay! I love the NMG online community! I hope that in the future, it can get itself an app!
    • ^^^^^
  • Mod
    Happy Idea Day!!
  • I love that if I’m upset or annoyed I can come onto NMG and talk to people about it I also love that I can have friends everywhere I go (because I move a lot and don’t really have friends who I keep with me when I move) so basically I just love NMG and it wouldn’t be the same without this amazing community! <3
  • We love NMG! Go NMG!
This reply was deleted.

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Ask A Girl: Need advice? Give great advice? We help each other! Ask your questions or answer any of the questions already here. Your post will appear in a day or two, so check back often. We've had many girls ask if their questions can be anonymous, and that is not possible on this website. We want you to know that girls in NMG can trust each other, even with embarrassing questions. And if you want to, you can change your user name to a "not real" name that will then also be used in the magazine if your Ask A Girl question is published.

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